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WORK@SIQUEIRAROMAO.COM
+55 14 99798 7279
Durante minha carreira, colaborei com agências e profissionais criativos em diversos tipos de projetos, desenvolvendo peças gráficas on & off, produtos digitais e físicos, e identidades de marca.
Hoje atuo como designer de marcas independente, desenvolvendo soluções completas de branding com metodologia validada, desde a facilitação estratégica até a entrega final.
Cliente
T3 Inteligência Automotiva
Direção Criativa
Rafael Siqueira, Ítalo Santos + Mesa Societária TGROUP
(Tuco, Evelyn)
Identidade Visual
Rafael Siqueira, Ítalo Santos
3D
Rafael Siqueira
Motion
Ítalo Santos
A T3 Inteligência Automotiva é uma oficina especializada em diagnóstico e manutenção de motores 3 cilindros.
O projeto de identidade foi desenvolvido para posicionar a marca na região de Ribeirão Preto como uma oficina única na região.
O desafio do projeto era comunicar seus diferenciais perante o mercado regional de oficinas:
A precisão do diagnóstico digital e a eficiência de uma equipe especializada em 3 cilindros. A essência da marca é inteligência no diagnóstico, precisão no reparo e respaudo detalhado ao cliente.
Partindo de um nome funcional e simbólico, o sistema visual traduz a precisão e a estrutura da engenharia automotiva.
As curvas e proporções foram inspiradas em componentes mecânicos, reforçando o posicionamento da marca no universo automotivo.
Balanceando elementos brutos, diagonais esportivas e formas arredondadas, foi possível criar uma linguagem que comunica a essência da T3: uma oficina inteligente.
